Work History
Led regional growth initiatives by defining strategic priorities, building a rep network, enhancing brand visibility, and launching a B2B Shopify site to drive sales and CRM efficiency.
Developed regional strategies to expand DTC, B2B, and Amazon channels, managing P&L, product marketing, creative direction, and launching subscriptions on Shopify.
Spearheaded the development and launch of a registry marketplace, handling P&L, product design, vendor relations, and the product roadmap.
Provided executive leadership across Finance, Sales, Marketing, and Operations, increasing web traffic and leads, restructuring the company, and clearing aged inventory.
Launched new consumer DTC brand, digital showroom, and commercial website; oversaw omni-channel growth, S&OP, and restructuring for digital expansion.
Directed regional digital and ecommerce strategy, including sales forecasting, analytics, and B2B marketing across Amazon and other channels.
Launched a Shopify site for B2B and B2C, integrating Amazon and drop-ship fulfillment to expand sales channels and streamline fulfillment.
Built and launched ShopBAZAAR, an ecommerce marketplace, securing early-stage funding from AMEX and Estée Lauder. Led digital programs, ad sales, and brand marketing to drive growth, while organizing high-profile events to enhance visibility and engagement.
Executed DTC restructuring for growth, including customer profiling, agency migration, content strategy, and platform migration planning for international expansion and Amazon.
Let’s Work Together
We’re always looking for new opportunities and are comfortable working internationally. Please get in touch and one of our project managers will contact you about beginning the proposal process.
